Write a Compelling Summary for Your LinkedIn Profile.

LInkedIn user… by know you must know that the summary is possibly the most important part of your LinkedIn profile. Some people sign up for LinkedIn, load a profile picture, slap on their website’s URL and add a couple of lines about what they do for a living. However, you’re missing the point. You are not doing enough to “sell” yourself. Having a LinkedIn profile is all about expanding your business and your network. Your summary is a vital catalyst for you to achieve your goals using this popular social network.


Let me share 5 tips on how to write an engaging summary for your LinkedIn profile.

1. “Sell” yourself…

Put your best foot forward – Pile on all your unique selling points in your summary and get people hooked on to you as a talented professional. Without overdoing it, list your expertise. Tell people who you are, what you are capable of doing, and for how long have you been doing it. If you’re looking for a new opportunity, include it in your summary. But don’t forget to mention what qualities you can offer.

2. Be super interesting…

Try not to be boring. This should be your elevator pitch. Remember… NO big words, NO jargon, NO phrases that sounds like an automatic mission statement generator. You are talking to real people. Humor is appreciated only when used tastefully.

3. Use attention-grabbing words…

Challenge: 
(I love a challenge and will rise to the occasion to make any endeavor a success)
Creativity: 
(I’ve been told that creativity is one of my best traits)
Inspiration: 
(I find inspiration in the simplest of things - everyday things, all around me)
Love: 
(The most popular and powerful word to use)-(I love live, and it love’s me back…)

4. Do some keywords research on the job/s you want

“There are many reasons why people create LinkedIn profiles, but one of the major reasons is due to career advancement. You should ideally have an idea what jobs you would like to apply for, and then create your profile to match the job’s requirements”.

A good idea is to do a search on the company you want to work for - see what the company is after and jot down relevant keywords throughout your profile.

5. You’re writing a summary, NOT a biography…

Josue Sierra said; “write in the first person rather than the third. Writing in the third person can make you look arrogant and pompous”. Never a good idea.



Thanks to DeoBlog – This is a revised version.

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